Don’t call it a bottle service app — it’s so much more. You can open the InList app in over 20 cities, and find 3-5 top events in any city for that night. Whereas other party apps have loaded their interface with endless lists of clubs and parties, the InList specializes in directing users to just the best as advised with by the well-honed network of contacts built by founders Michael Capponi, who started out in South Beach nightlife in 1989 and was involved in opening of best clubs in there for last 25 years including Mansion, Warsaw, Cameo, Les Bains, Amnesia, BED, Prive and LIV, and serial entrepreneur Gideon Kimbrell who was originally a software engineer for Forturne 500 companies like Johnson and Johnson and Children’s Hospital and has had business advice articles published in Forbes and WSJ.
The app is sleek and simple, designed by Fueled who designed award-winning apps for Urban Daddy, Gilt, Ducati and Porsche, but the app is more of an interface and the magic is worked by hand. They have weekly calls with ambassadors of each city (they know a Capponi-counterpart in London, Asia, NYC, etc. who tells them to what’s going on that week. In London, for instance, it’s Roger Michael and in Paris it’s Philippe Fatien. A lot of it is based on last-minute decisions since we all know night-life can change on a dime. They sometimes use the app to show a club owner or promoter profiles from their network so they can hand select certain ones for higher-level parties.
While all the membership levels are the same (and free), there are internal options that allow to you select music and venue size preferences and show you more specific events. Your profile is also ranked based on you — the higher up InList considers you as a user, the better events appear on your screen. Not a super user? Not to worry. Many people are using InList as general reference and it works for that too. Anyone can log in to see whats going on anywhere in the world, all the top DJs, top nightclubs, and so forth. At the end of the day, InList also houses all the top VIP people around the world so they can send personalized invitations to any slice of their user base. Pretty powerful, no?
When asked if you have to buy tables and bottles or if the app can be used for general entrance, InList told us they are focusing on table and bottle service for now but will maybe expand. Eventually they will attack the festivals circuit — Electric Daisy Carnival, Coahcella, YFY, Burning Man, and more. Each of these will be approached differently to offer VIP levels of the experience.
Other key players at the InList are owner/adviser Rameet Chawla (who the New York Post calls ‘the most stylish man in high tech’), and backer Oleg Firer, the CEO of public trader company, and Kleiner Perkins’ Matt Murphy from Silicon Valley who’s been involved in many startups. With substantial backing – $1 million in seed funding plus a they recently raised $3 million more from Moneta Group, a group of international investors, and Star Capital, a U.S.-based investment group).
InList initially launched in Miami and expanded (in order) to Las Vegas, New York, London, Paris and Ibizia where they shut down after the summer months. Then they tackled Los Angeles, Aspen, Milan, St. Tropez, Stockholm, Moscow, Tel Aviv, Dubai, Abu Dhabi, Bali, São Paulo, Monte Carlo, Sydney, Hong Kong, Punta del Este, and St. Barths.
In Los Angeles, InList works with all different promoters and club owners such as h.wood, 1 Oak, and SBE, as well as managers and hosts, depending on the venue and night. InList is planning a major mansion party with all Hollywood elite in the next couple months to celebrate their LA presence.
You can download the app here –> http://www.inlist.com/. In addition to all this, InList also has an awesome Instagram. See you at the club! xoxo