Tracy Morgan on the set of the Volkswagen Super Bowl ad
My friend just sent me photos off the set of Tracy Morgan’s Volkswagen Super Bowl commercial. She says me the commercial was shot January 22, and airs this Sunday should be “cute and funny!”
Tracy makes a cameo in this ad, showing a variety of ways to play the new “Punch Dub” driving game – an update on the old Punch Buggy game. (Dub is for “V-dub” as in VW).
Tracy demostrates the smacks everytime he sees a Volkswagen model. Volkswagen will debut the “Punch Dub” campaign in a 30-second ad during the third quarter of Super Bowl XLIV and through a new online campaign.
Volkswagen is also revealing that it has found the creator of the original game, Charlie “Sluggy” Patterson. Fans can interact with Sluggy beginning today with a special blog and Twitter feed www.sluggy.posterous.com or and www.twitter.com/sluggypatterson and in a series of videos on You Tube.
An online version of “Punch Dub” (www.facebook.com/vw) will launch on Super Bowl Sunday and will engage people with the entire Volkswagen product family and encourage people to dole out virtual “slugs” to friends and family. Players will simply pick any one of thirteen Volkswagen vehicles, customize their punch and choose a Facebook friend. An online guide will help players develop and hone their punching techniques. The more friends you punch, the better your chances are of winning a weekly prize (6-month leases on specific vehicles listed online) and the Grand Prize: a new Volkswagen CC.
The Super Bowl spot and “Punch Dub” campaign were developed for Volkswagen by its new creative agency, Deutsch LA. For more information on Volkswagen and “Punch Dub”, visit www.media.vw.com.
Tracy Morgan takes one from his girlfriend Taneisha during a break of his Volkswagen “Punch Dub” Super Bowl ad
Tracy Morgan and a doorman pretend box during a break on the set of the Volkswagen “Punch Dub” Super Bowl ad
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