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‘Black Friday’ is an Actual Term for the Day LA Private Schools Mail Their Acceptance Letters | The Daily Truffle LA

‘Black Friday’ is an Actual Term for the Day LA Private Schools Mail Their Acceptance Letters


Even Henry Bass is stressing out

The LA Times coined the term “Black Friday” in 2008, referring to the annual Friday in L.A. when private elementary school admissions letters are mailed.

This is when parents will find out if their kindergartener is admitted to John Thomas Dye, Brentwood, Crossroads, Oakwood, The Center, The Willows, or any other top-tier private elementary schools.

Truffle Notes: This year high school letters were sent a week earlier on March 8th.

Forget earthquakes or traffic on the 405; March 15 is much worse …

Come Friday, parents all over L.A. will be chasing down the mail trucks, obsessively checking email, calling friends with same year kids to re-asses their own odds …. Fights with spouses will sky-rocket, panic attacks will be rampant,  moms will lock themselves in closets, others will skip work, shrinks will phone emergency Xanax prescriptions to Mickey Fines across LA, and worse. Expect sheer and total panic.

Acceptance and rejection letters are a game changer. After all, is an Ivy League college that far away? No, and the right elementary school is essential to get on the fast track to the Harvard, Princeton or Yale.

I know because I’ve been there. We applied to 4 schools for my daughter for kindergarten. It was a stressful, uncertain and an almost surreal process. My emotional health became shaky as Black Friday neared. All my friends were having rumbles of panic attacks, calling each other every half hour trying unsuccessfully to anticipate the outcome … Educational consultants were on standby to counsel existing clients and accept new ones who just figured out they need help.

Elementary Schools Tuition (from Most to Least Expensive)

* Source: Individual School Websites
** Private school tuition rises about 4 percent annually

Once price is settled, the competition is fierce.

I remember chatting “casually” with other moms about the admissions process. On more than one occasion, a mom would say something like, “The chairman of the board at school x-y-z rents our summer house in the Hamptons so I’m sure we’ll get in.”

Jennifer Lopez is currently trying to get her twins, Emme and Max, into  Buckley in Sherman Oaks. Another friend saw Gabriel Aubry (Halle Berry’s baby daddy) on a tour for Oakwood School.


J-Lo, Emme and Max recently toured here

Once Black Friday has come and gone, there is the dreaded wait-list issue … Being wait-listed merely prolongs the process. Wait-listed at JTD? Is that good news or bad news? At some schools, kids get accepted from the wait-list almost immediately (one family’s garbage is another one’s gold). At other schools, wait-list status drags on into the summer months, potentially distracting from otherwise spectacular Cote D’azur vacations because families are waiting for “the call.”

If and when the call comes, recipients gladly accept the spot, forfeiting the non-refundable deposit of about $2000 at the other school that wasn’t their first choice – but will certainly be another family’s best news ever.

We were lucky; my daughter was accepted to 3 of the schools where we applied (my daughter end up at The Willows, a wonderful private school) and I ended up co-authoring a book and blog from the lessons I learned about navigating the admissions process and surviving Black Friday.

One friend of mine who is currently waiting to hear from 3 top schools says she’s taking it “minute by minute” and is upset with herself for getting so caught up in the frenzy. After all, she says, “It’s only elementary school.” Then, she adds, “but what if we don’t get in anyplace?”

Another mom will be “doubling down on Xanax” in anticipation of the big day. “It could be good or it could be really bad. We only applied to 2 schools.”

“If he’s the only preschooler with a mustache, so be it,” said one mom. “We’ll keep applying until we get into our top choice school!”

Christina Simon is the co-author of Beyond The Brochure: An Insider’s Guide To Private Elementary Schools In Los Angeles. She is the mom of a 3rd grade son and a 5th grade daughter who attend The Willows Community School. Christina’s work has been published on, Mamapedia, BlogHer, The Mother Company, Scary Mommy, ecomom, and numerous other sites. She blogs at Beyond the Brochure, or you can find her on Facebook.


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8 comments for “‘Black Friday’ is an Actual Term for the Day LA Private Schools Mail Their Acceptance Letters

  1. March 13, 2013 at 4:52 pm

    A wonderfully witty and honest glimpse into the private school
    admissions process. The college admissions experience is actually less stressful. Thanks Christina for helping to take the edge off with comic relief!

  2. March 13, 2013 at 10:21 pm

    Get out. A toddler with a mustache! Love it. I know a mom who arranged to meet their mailman at the post office in the early morning before mail delivery started to get her daughter’s PRESCHOOL acceptance letters ahead of the crowd.

  3. March 14, 2013 at 1:17 am

    Christina – ALWAYS insightful! Great piece!


  4. C.C.
    March 14, 2013 at 1:32 pm

    Love it! Nailed the entire emotional roller coaster with your usual grace and good humor!

  5. March 14, 2013 at 6:29 pm

    Oh, I remember this well. So stressful! And then went through it again for college, and now law school. It’s hard not to get caught up in the frenzy. I can see why Xanax is necessary.

  6. March 15, 2013 at 8:51 pm

    I had my black Friday last week. I am so glad its over and that she got in to the school of her choice. I will need the Xanax again for college.

  7. Ally
    March 17, 2013 at 11:38 am

    I just got my “Rejection” letter from WNS last night. My husband was way more bummed out and thought I was playing a joke on him. You would think our daughter was trying out for Ivy league. I am still trying to grasp Pre-K. Not kidding here. Never in a million years did I think I would make my 4 year test so much to hear over and over she is “Pre K” level for motor skills and above average on everything. One tester said if I went public she would just go straight to Kindergarden. I spoke up and said “I don’t want her in public!”…Kiss of death letter in the mailbox last night. Guess I am to “Real” for the school. Happy to read I am not the only one!

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