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Annual Coachella Party List (Wkend 1)

coachella-party-guide
thursday-tab

THURS
Evening – Filter Yacht Club

We haven’t been to this in a couple years, but it’s always the same; music’s always great and this year’s lineup of St. Lucia and Penguin Prison will be a lot of fun. This is it’s 11th year.

Friday-Sunday Tag

FRI – SUN

11a – 5p Rolling Stone + Diesel + EDUN Studio Africa House
Tally Horse Ranch in La Quinta

Diesel_Rollingstone_Coachella

FRI – SUN Kari Feinstein Style Lounge 
All day – Traveling to hotels, private estates and events throughout the festival weekend. For talent submissions: kasandra@kfpr.tv

Kari’s long-standing Style Lounge is going mobile! This is the first time on wheels for our very dear friend Kari Feinstein. Her adorable, sunny, retro RV will be making cameos at all the hotspots with vendors including our personal favrite: Stella & Bow jewelz *(the jewelry line owned by our very own Lauren Brokaw). A Truffle must!!

kari-feinstein-coachella-style-RV

FRI-SUN Hard Rock Music Lounge
12pm – 7pm  Hotel Zoso in Palm Springs (Owl’s Brew Tea cocktails will be served)

Friday
12PM – 6PM:  Music Lounge and Gifting in Marquee Room
12PM – 8PM:  Camelchella Theme Pool Party with DJ sets by The Strokes and more tba

SAT
12PM – 6PM:  Music Lounge and Gifting in Marquee Room
12PM – 8PM:  Women Who Rock Pool Party hosted by Kelly Rowland and an all woman talent line–up

SUN
12PM – 6PM:  Music Lounge and Gifting in Marquee Room
12PM – 4PM:  Hard Rock Hotel VIP Brunch
4PM – 7PM:  Fools Gold Sunset Party with DJ A-Trak

hard-rock-coachella-1

FRI – SUN The Saguaro Desert Weekender 
1p – 7p Saguaro Palm Springs
Saguaro will a perfect base-camp for the weekend! http://www.thesaguarodesertweekender.com/

Friday, April 12, 2013
1p – 7p
Private Label presented by Forever 21 – We have high hopes for the F21 party! The LA-based brand (who have Harvard-Westlake graduates in the family business) have so much money to put into a party that coupled with their Sky Ferreria x Coachella-themed collection could be really cute/cool. Sky Ferreira (who also was the recent face of a Saint Laurent campaign), Gold Fields (currently opening for Capital Cities on tour), Anna Lunoe (who will be spinning later that night at the Wildfox party), Rick Rude and more. Owl’s Brew Tea cocktails will be served. A Truffle must!!

SAT
1p – 7p
A Club Called Rhonda powered by Chilli Beans hosted by Revolve Clothing, Swatch, Microsoft, Just Chill Beverages & Corzo.
Peanut Butter Wolf, Classixx (we hope they start before 6pm or we may have to leave for the field!), House of House, Goddollars, Paradise and many more.

Sunday, April 14, 2013
1p – 7p
House of Holland Eyewear w/IO Echo – IAMSOUND powered by Qream Liqueur hosted by Revolve Clothing, Swatch, Microsoft, Just Chill Beverages & Corzo, Henry Holland, Agyness Deyn, Nick Grimshaw, IAMSOUND DJs and special guests.

Saguaro-Coachella-2013

Wildfox-coachella

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FRI – SUN Desert Gold
Ace Hotel in Palm Springs

FRI – SUN
Noon – 6p Fruttare VIP Retreat
Polo Field, Near Ferris Wheel

This party is being handled by Starworks, and everyone knows anything Starworks touches, turns to gold. The fashion PR house that is known for their celebrity seeding is out to set the dessert on fire. 

Friday Tag

FRIDAY
Noon – 6p Forever 21 Desert Disco 
The Saguaro Palm Springs in Palm Springs 

FRIDAY
Afternoon Poolside w/ShopBazaar
The Parker Palm Springs in Palm Springs

FRIDAY
10PM – 2AM
Desert Sessions Night Greystone Manor
Renaissance Esmeralda Resort in Indian Wells

FRIDAY
Noon – 4p BCBG Style & Beauty Bungalow
Palm Springs

FRIDAY
10p – 6a Flaunt + Le Baron present
New Guantanamo
85591 Grapefruit Blvd.
Coachella, CA 92236

Flaunt + Le Baron Pop-Up – The ever-cool French record label and fashion label, Kistune, will be curating the music for the event which is no surprise since Kitsune provides the soundtrack at Andre Saraiva’s original Le Baron nightclub in Paris. This is the place to be on Friday – it’s one and only night in the desert. A Truffle must!!

FRIDAY
10p – late Details @ Midnite by Hennessy VS
Bermuda Dunes, Location Undisclosed

Hosted by one of the coolest MCs, Nas, we foresee a relatively swanky affair, for the Coachella-goer that needs to get a little break from the hipster scene.

FRIDAY
10p – 130a Rolling Stone + Diesel + EDUN Studio Africa House
DJ Solange Knowles (1130 – 1230)
Tally Horse Ranch in La Quinta

FRIDAY
10p – late WILDFOX & Friends House party
Harpo Marx Estate in Rancho Mirage

Wildfox & Friends House Party – The quieter of the bunch, but maybe our favorite prospect of the evening, LA-based clothing  brand, Wildfox is holding their own with a private house party featuring music by Daily Truffle fave, Bag Raiders, as well as, DJ sets by socialite Hannah Bronfman and Anna LunoeA Truffle must!!

sat-sunday

SAT –SUN
1 – 6p Lacoste Live w/HTC
Private Estate, Thermal
http://rsvp.lacostelivedesertpoolparty.com/

Elijah Wood will be spinning as well as Ana Calderon, Tennessee Thomas and Alexa Chung. Lacoste is always a truffle-fave for Sundays because there are spots of shade and one can lay out while having a Patron Popsicle. Having the A-List handle your VIP guest list also helps to make it a great crowd! A Truffle must!!

SAT – SUN
Noon – 6p
1230p max Volt Valley Poolside Lounge at The Mirage Featuring Bagatelle Beach
Indio, CA
“Look for a small dirt road called Higgins that intersects Monroe”

Mike McGuiness, EFG PR, and Night Vision being involved with this event give us high holly hopes! Hot air balloon rides, zip line and Coolhaus ice cream treats.

SAT– SUN
Noon – 6p Nylon & Hugo Boss Escape House
Private Estate, Indio

SAT – SUN
Noon – 5p Guess Hotel
Viceroy Hotel
415 S Belardo Rd Palm Springs

SAT – SUN
12pm – 6pm REVOLVE x Coachella
Saguaro Hotel Palm Springs in Palm Springs

saturday-tab

SAT
11AM – 7PM Desert Sessions Day
XIV at Hyde Beach
Renaissance Esmeralda Resort in Indian Wells

SAT
1PM StyleCaster x UGG party
Chelsea Leyland Performs at pool party presented by StyleCaster and UGG.
Palm Desert

SAT
Noon – 4p H&M Love Music w/Santigold
Private Estate, La Quinta

Everyone knows Pansy Tolum is partly responsible for the chic party rep that H&M has. Their party this year will be top notch, with Santigold on Saturday is everything (she has made frequent appearances throughout the LA circuit this year including venues like MOCA) and LA native band the Dough Rollers (whose members include Harison Ford’s son Malcolm Ford) are opening. A Truffle must!

H&M_coachella

SAT
2 – 7p Bootsy Bellows Estate / McDonalds
Rancho Mirage
Entrance via Shuttle

McDonald’s follows up it’s recent LA bash with co-hosts Carmen Electra and Bootsy Bellows to “unwrap what’s fresh” at a daytime pool party. Music by MANUFACTURED SUPERSTARS, CAPITAL CITIES, ELEKTRIK PEOPLE, BEEFOWL, FERRAS, and WADE CRESCENT.

macdonalds-coachella02013
SAT
Noon – 5p Flaunt/Kitsune/Le Baron Brunch at Maison Coachella

SAT
Noon – 5p Rhonda Queen of the Desert
The Saguaro Palm Springs

SAT
Noon – 5p Spin House
Ace Hotel in Palm Springs
www.spin.com/spinhouse2013

SAT
Jeremy Scott’s Annual Adidas house party

Undisclosed location

Hipsters, pool toys and winged sneakers are the annual theme of the designer’s parties. The Cobra Snake, celebrity offspring, female DJs, and the fashion elite make up the guest list.

SAT 11pm A|X Armani Exchange Neon Carnival

The big ticket every Saturday during Coachella is the Neon Carnival  – a proper carnival in the middle of a dark dessert sky. Free rides, games, toys from Armani Exchange! Wristbands are being assigned for pick-up early throughout the week to avoid the usual stampede we’ve seen in past years. Organizers are insisting there will be no list, and you must be pre-approved and pick up your wristband ahead of time at their dropspots in Palm Springs and LA. A Truffle must!

Neon_Carnival_Coachella_2013

SAT
10p – 230a GUESS After Dark
Viceroy

saundaySUN
Noon-6p The Do-Over Presented by Adidas
Ace Hotel in Palm Springs www.thedoover.net/dochella

 

Truffle Note: With all of this sunshine, pool time and late nights, remember to stay fresh out there Trufflers!! Our friends at C&C California were sweet enough to send The Daily Truffle a perfect Coachella Survival Kit complete with adorable C&C daytime attire, oh-so-necessary sunscreen and the quintessential Coachella accessory, a floral headdress. Thanks for lookin out C&C, the survival kit will no doubt be put to good use!! 

C&C Coachella Survival Kit

C&C Coachella Survival Kit

 

Annual Coachella Party List 2012

The long awaited new two-weekend format of Coachella is upon us and back are the best of Coachella events from our favorite brands, promoters and PR firms in Los Angeles.

Expect the regulars to return with off-field influencer events like Lacoste, Diesel, Jeremy Scott x Adidas, Mulberry, and Armani Exchange who hosts the annual Neon Carnival (pictured right).

Newcomers to the valley include the Hard Rock Hotel music mansion taking over in Bermuda Dunes during the first weekend of Coachella, Nylon x Hugo Boss Escape House in La Quinta, and Details (magazine) @ Midnight soiree.