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Annual Coachella Party List 2012

The long awaited new two-weekend format of Coachella is upon us and back are the best of Coachella events from our favorite brands, promoters and PR firms in Los Angeles.

Expect the regulars to return with off-field influencer events like Lacoste, Diesel, Jeremy Scott x Adidas, Mulberry, and Armani Exchange who hosts the annual Neon Carnival (pictured right).

Newcomers to the valley include the Hard Rock Hotel music mansion taking over in Bermuda Dunes during the first weekend of Coachella, Nylon x Hugo Boss Escape House in La Quinta, and Details (magazine) @ Midnight soiree.