daily_truffle_log2 A Los Angeles Social Diary - Part 2
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Bonobos Launches on La Brea


Bonobos is more well-known for their innovative marketing than their clothing; even Wharton agrees. Bonobos along with Warby Parker and Harrys are among the latest brands the top business school gives as examples in customer-centric markets like ours (read: not the 50s). We were not surprised to find Bonobos had choosen the hot retail stretch…

Re/code Reports on (hilar but ness) Meeting Called to Order to End the Name ‘Silicon Beach’

“When Mayor Eric Garcetti added the hashtag #SiliconBeach to a tweet, [his newly hired 'tech zcar' Peter] Marx said he got an email “a half-second later” from “a very prominent VC,” who said he was extremely disappointed.” — re/code

In this hilarious article from re/code about the ‘controversy’ of the term Silicon Beach (a term we’ve never used on the Truffle until 10 words ago, and which also annoys us), opinions from successful LA startups ranged from ‘it sounds douchey’ to ‘I f—ing hate it.’ LA venture capitalist Mark Suster says in the article: “There were a few party boys who raised a lot of money who promoted the term — by the way, none of their companies are doing well now — And they promoted the term for one reason: Because I hated it.”

A commentor in the comments section pointed out: “This is round two in trying to name LA’s technology ecosystem. Remember the “Digital Coast”? From February, 1998? http://articles.latimes.com/1998/feb/18/business/fi-20242

Whoops twice, then. Oy. Isn’t this the most creative town on Earth? ISO: New name for LA tech!

Nylon x BCBG @ Roosevelt


Spotted: Brett Ruttenberg, Patrick Hoeleck and Robert Melnik, Jonathan Sadowski, siblings Sama, Haya, and Fai, Markus Mollinari, and also LA spawn Francesca Eastwood, Sofia Richie, Rumer Tallulah and Scout Willis, Patrick Schwarzenegger, Greer Grammar, Nick Simmons…. and Justin Mateen who founded Tinder and is from Bev Hills.

Sneak Peek of Madame Siam


On Saturday, March 29th, 2014, we stopped by preview of the New Houston Brother’s spot, Madame Siam, with Dj Chris Masterson. On the same street as other Houston Hospitality venues Dirty Laundry and No Vacancy,  Madame Siam will open sometime next month. Think Paul and Andre underground, dark, NYC vibe, mixed with a little bit of Teddy’s; Could…

Wheels Up!


Last night, our friends at The Agency took over a hanger on the north loop of Santa Monica airport to show the YPO (Young Presidents Organization), in town for their annual global summit, a good time with the help of planes from Wheels Up, the Uber of air travel. The YPO summit is taking place…

Oscar Week Party List 2014

oscars 2014

Sun, Mar 02, 2014 (ONLY)

86th Academy Awards @ the Dolby Theatre
Ellen DeGeneres (Host), Pharrell Williams (Perform)

Madonna Party @ Guy Oseary’s house
Madonna, Guy Oseary (Host)

Sir Elton John party @ PDC
Elton John, David Furnish (Host)

Vanity Fair party @ yet another new location (the big parking lot behind Chin Chin on Sunset)
Graydon Carter (Host), Everyone (Attends)

Children Uniting Nations – Children’s Dream Awards
Jack Warner (Warner Bros.) Estate on Angelo in Beverly Hills
Jeff Goldblum (Perform), Maria Conchita Alonso (Perform)

Fame and Philanthropy
The Vineyard, 250 North Canon Drive
James Cameron, Charlize Theron (Attend)

Night Of 100 Stars
Beverly Hills Hotel
Richard Dreyfuss, Cloris Leachman (Attend)

Sat, Mar 01, 2014 (ONLY)

Diane Von Furstenberg Luncheon – Home of DVF & Barry Diller *(CANCELLED DUE TO RAIN)

Night Before party @ Beverly Hills Hotel
Jeffrey Katzenberg (Host)

Weinstein Party @ Montage
Harvey Weinstein (Attend), Gary Barlow (Perform)

Independent Spirit Awards 2014 on Santa Monica Beach
Patton Oswalt (Host)

Fri, Feb 28, 2014 (ONLY)
Women In Film pre-Oscar cocktail reception @ Fig & Olive
Helen Mirren, Amy Adams (Attend)

Great British Film Reception @ Private residence of the British Consul General
Steve McQueen (Honoured)

Giorgio Armani Party @ GA Boutique on Rodeo
Martin Scorsese (Honoured)

Rodeo Drive Walk of Style Awards @ Greystone Mansion
Cate Blanchett (Present), Tobey Maguire (Present)

QVC Cocktail Party @ Four Seasons
George Kotsiopoulos (Host), Joan Rivers (Attend)

Vanity Fair x L’Oreal Paris party @ Sadie Kitchen and Lounge (Las Palmas)
Anna Kendrick, Jaime Winstone (Attend)

Thu, Feb 27, 2014 (ONLY)

Taryn Simon Opening @ Gagosian

Oscar Wilde: Honoring Irish Writing In Film @ Bad Robot
Joel McHale (Present), Conan O’Brien (Honoured)

American Hustle private screening @ Ago
David Russell, Amy Adams (Attend)

Hollywood Domino’s Pre-Oscar Charity Gala @ Sunset Tower
Paul Haggis, Jon Hamm (Host)

Red Carpet Green Dress
Palihouse Holloway Hotel @ James Cameron & Suzy Amis Cameron (Host)

Elizabeth Taylor AIDS Foundation party @ Los Angeles Center of Photography
Colin Farrell (Host)

Wed, Feb 26, 2014 (ONLY)
Global Green pre-Oscar party @ Avalon Hollywood
Orlando Bloom, Adrian Grenier (Attend)

Vanity Fair & Annie Leibovitz – book launch party @ Chateau Marmont
Annie Leibovitz, Leon Max (Attend)

Tue, Feb 25, 2014 (ONLY)

Bulgari – Decade of Glamour @ Soho House
Naomi Watts (Host)

Vanity Fair and Fiat @ No Vacancy (‘Young Hollywood Party’)
Chris Evans (Host)

Icon Mann Power 50 – dinner party @ the Peninsula Hotel
Kevin Hart, Forest Whitaker (Attend)

CalArts Art Benefit & Auction opening reception @ Regen Projects
Sofia Coppola, Ed Ruscha (Attend)