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Tech Truffles | The Daily Truffle LA - Part 2

Tech Truffles

Re/code Reports on (hilar but ness) Meeting Called to Order to End the Name ‘Silicon Beach’

“When Mayor Eric Garcetti added the hashtag #SiliconBeach to a tweet, [his newly hired ‘tech zcar’ Peter] Marx said he got an email “a half-second later” from “a very prominent VC,” who said he was extremely disappointed.” — re/code

In this hilarious article from re/code about the ‘controversy’ of the term Silicon Beach (a term we’ve never used on the Truffle until 10 words ago, and which also annoys us), opinions from successful LA startups ranged from ‘it sounds douchey’ to ‘I f—ing hate it.’ LA venture capitalist Mark Suster says in the article: “There were a few party boys who raised a lot of money who promoted the term — by the way, none of their companies are doing well now — And they promoted the term for one reason: Because I hated it.”

A commentor in the comments section pointed out: “This is round two in trying to name LA’s technology ecosystem. Remember the “Digital Coast”? From February, 1998? http://articles.latimes.com/1998/feb/18/business/fi-20242

Whoops twice, then. Oy. Isn’t this the most creative town on Earth? ISO: New name for LA tech!